![]() ![]() “People are often fixated on wanting one thing,” says Zawada, “but Mark was receptive to different ideas.”Īt the heart of Zawada’s work is an interest in semantics, the study of meaning. Zawada was suggested to him by LuckyMe co-founder Dominic Flannigan, and it was the variety of Zawada’s work - spanning graphics, textiles, video, painting - which appealed to Pritchard. “I wanted to have somebody else bring something different,” says Pritchard, his jetlag barely audible as he reclines in his chair. ![]() “The visuals are sympathetic to the imprecise emotional content of the music” Jonathan Zawada They began working together in 2013 for a series of EPs - Ghosts, Lock Off, Make A Livin’ - following from Pritchard’s earlier collaborations with designer Manuel Sepulveda, aka Optigram, which focused on optical and graphic art. The installation captures the pair’s creative ambition fantastical landscapes pan in and out of view around you as gentle compositions drift across the space, leaving your mind free to wander and seek out its own story.ĭespite working continents apart, Pritchard in Sydney, Australia, and Zawada in Los Angeles, they share an obvious chemistry, and seem relaxed and jovial as they discuss the collaboration. Nine floors beneath us at New York’s Red Bull Studios, the universe they’ve created is being projected onto seven screens in a looping audiovisual piece which Zawada finished setting up the day before. ![]() “Every piece of an album package, not just the front cover, should contribute to a sense of the universe it exists in,” says the now-Los Angeles based Zawada, who has drawn from the same teenage realisation to create the all-encompassing imaginary universe for Warp producer Mark Pritchard’s new album, Under The Sun. When visual artist Jonathan Zawada was a teenager living in Australia, he would imagine Tricky driving around London in the giraffe-patterned army truck on the back of the singer’s Maxinquaye album. The art that accompanies music can be a gateway into a musician’s universe. ![]()
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